Understand action

Action doesn’t just happen. You need to plan for it.

Step back to see the big picture on barriers and accelerators to action

Think for a minute about climbing Mount Rainier, our glorious mountain in Washington State. Getting to the top requires a clear day with accessible paths, a set of tools (maybe a compass, ice pick, and rope), knowledge and skills related to mountain climbing, and confidence. Got that? Great! But wait — you are still at base camp. You are also going to need a clear focus (summiting!), reflection that connects what you learned with what you are experiencing, and a team to get you up the hard slopes.

We’ve created a 6-minute animated video that explains the Aim for Action framework using this mountain-climbing example. This video will help you understand the building blocks of action, and how to get people to do what you want them to do.