About action

We are obsessed with action. We’ve been called actionologists because of how focused we are on the architecture of action! To help you know what we are talking about, we create resources on action.

Understand action: Step back to see the big picture on barriers and accelerators to action. Watch our 6-minute video to learn the Aim for Action approach.

Design for action: Learn more about how we design for action. See examples of tools that we created.

Aim for Action uses the metaphor of climbing a mountain to explore the elements of action. What will it take to get Freda to the top of Mount Rainier? What will it take to get your people to take the action you need them to take?