What do you want people to do differently? What behavior do you hope to change? When you design for action, you make sure the people you are trying to influence have the knowledge, tools, and confidence they need to move forward.
We design experiences and tools that close the gap between where people are now and where we need them to be.
At Aim for Action, we design learning resources with action as the goal. We center our work on the people we are hoping to move to action and build content and tools that bridge where they are now to where they need to get. We know that emotions are lead drivers in promoting or hindering action, which is why our products honor the emotions that people bring to the work.